Marketing

Enhance New Vehicle Sales where focus is required
Increased focus on sales of Mini LCVs, LCVs, and buses through regular field visits and close coordination with dealerships.

Growth in RFC Conversion Business
Support for conversion of LPG autos, buses, staff vehicles, and heavy commercial vehicles to CNG

Expansion of Mileage+ Business
Systematic outreach to customers/transporters, regular visits, and onboarding into our Mileage+ program to enhance repeat usage and loyalty.

Dedicated Field Operations
The off-roll manpower will work exclusively in the field under the supervision of Cluster Marketing Heads / Territory Managers, ensuring focused execution of on-ground activities.

Structured KRA and Incentive Framework
Each resource will have specific KRAs aligned with business objectives. Performance-based incentive plans (attached for reference) will ensure accountability and productivity