Partner Marketing Manager – India (IC4)

The Partner Marketing Manager for India will architect and execute high-impact partner engagement strategies that drive measurable demand generation, pipeline creation, and deal progression across priority audiences and buying groups. This strategic role sits at the intersection of Channel Sales, India Field Marketing, Direct Sales, GTM, and APAC stakeholders, requiring the ability to activate integrated campaigns across the customer lifecycle-from awareness and acquisition to expansion and value realization. You will bring ServiceNow programs to life through partners, translating GTM priorities into scalable, revenue-generating programs. The role works directly with C&I, Reseller, Service Provider, and Build partners in India and regional marketing teams to develop and execute multi-channel partner marketing programs that drive demand and revenue growth. Success in this role requires a strong understanding of the enterprise channel ecosystem, GTM motions, channel marketing, and customer segments in India, combined with the ability to operate effectively in a fast-paced, collaborative, matrixed environment.