Marketo

For A Client Of Teamlease Digital

location 1.5 to 2.5 Years location 1,00,000 - 10,00,000 Per Year location Bangalore
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Posted: 1 Month ago

Job Description

The Challenge


  • Deliver on revenue targets through the development, management, execution and optimization of Marketo programs, assets, workflows and triggers
  • Empower stakeholders to meet their revenue targets through deep collaboration, strategic consultation and insights generation
  • Consult stakeholders on audience strategy, message and content alignment, segmentation, privacy, and data governance across paid and owned channels
  • Responsible for adhering to and communicating automation best practices including email formatting, list management, optimization, data quality, hygiene and troubleshooting
  • Ensure delivery of best-in-class communications, with a strong eye for user experience, user journey and product alignment
  • Ensure flawless execution of programs for all marketing assets such as emails, landing pages, and automation workflows
  • Partner with MarTech to optimize lead generation engine
  • Partner with Reporting & Analytics for actionable business insights
  • Lead campaign intake/management and ownership of QA process/governance
  • Track weekly project capacity, velocity and accuracy
  • Provide day-to-day operational administration

 

Skills

  • Solid 1+ Years in Marketo (Certification would be added adv)
  • 2+ years Campaign operations 
  • Strong interpersonal skills to build rapport with Marketing, Web, Data, Sales and IT to drive results and lead adoption through collaboration within cross functional teams
  • Deep technical knowledge of Marketing Automation (Marketo Certified Expert preferred) and CRM tools to execute, troubleshoot and track demand gen campaigns
  • Possess best practices insights regarding email campaigns, nurtures, list management, data quality, optimization, privacy, etc. Experience building, executing, and tracking multi-channel (organic and paid) marketing programs
  • Extreme ownership of results and projects, as an individual and a team unit
  • Data-driven mindset and practice with a desire to learn and grow
  • Strong communication, presentation, and documentation skills
  • Exceptional ability to manage deadlines and priorities


Job Details

Role Sales / Marketing

Industry Type IT

Employment Type Full Time

Education B.Com

About Company

TeamLease Services established in 2002, is one of India's leading human resource service companies in the organized segment. A Fortune 500 company listed on both NSE & BSE markets, with eight offices and 1400 clients across the country. The company at present has about 100,000+ live associates/ trainees spread across the country and have till date given employment to 1.5+ million people with an aim to hire millions more.

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